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Solar installer SEO · From £299 a month · Free audit

Solar installer SEO that books the surveys

The homeowner researches solar panel costs for weeks, shortlists three installers and books surveys. The portals charge you to be one of the three; the rankings put you there. From £299 a month.

  • 190+ websites built
  • Fixed price in writing
  • You approve before launch
Illustration of a Google local result

N°01 · The problem

Why generic SEO fails solar installers

Solar demand is researched for weeks, rented by the portals and driven in surges. Generic approaches miss all three.

  1. The lead bills eat the margin

    A portal lead costs real money, arrives sold to several installers at once, and converts at the price-fighting end of the market. When the homeowner is comparing three quotes anyway, paying to be one of the three is the most expensive way to get there.

    What we do instead

  2. The homeowner researches for weeks

    How much do solar panels cost. Do they pay off. What happens to the roof. Batteries or not. The searcher reads for weeks before anyone gets a survey, and whoever answered the reading gets invited to quote. A quote-first site never makes the shortlist.

    What we do instead

  3. Grant surges reward whoever is already there

    When a grant scheme opens, everyone searches at once and lead prices spike with them. Rankings cannot be bought that week; they are either already built or they are not. The installer who spent the quiet months building pages meets the surge with a full survey calendar.

    What we do instead

N°02 · What we build

The pages that book the survey

Every package runs the Local Lead Engine: get found, get chosen, get called, get booked. For an installer, that means winning the research weeks, not just the quote.

  • Installation pages

    Panels, batteries, EV chargers, retrofit: a page per install, answering what it costs, what it saves and how long it takes.

  • Cost and savings pages

    The solar panels cost searches, answered honestly, because that is where the weeks of research begin.

  • Grant and scheme pages

    Plain pages on the grant schemes that apply in your market, kept current as the rules change.

  • Reviews and proof

    Real installations on real roofs, told honestly, with a steady flow of reviews behind them.

N°03 · Packages

Local SEO packages for solar installers

Three fixed monthly prices, from a steady pipeline outside the portals to owning your region. The free audit tells you which one your market needs.

Solar Start

£299

per month

For installers building a steady pipeline outside the portals.

  • Google Business Profile set up and optimised
  • Citations on the core directories, plus cleanup
  • A new installation or area page every month, starting with your main town
  • A review process that fits a five-figure purchase
  • Monthly report of every task, in plain English

Most popular

Solar Growth

£499

per month

For firms where one installation pays for months of the work.

  • Everything in Solar Start
  • New installation and area pages added every month, covering your town and your full service list over time
  • On-page conversion work on your survey-booking paths
  • Citations across energy-sector and local directories
  • Review growth from real installations
  • Tracking of the installers you compete with

Solar Authority

from £1,499

per month

For established installers who want to own their region's searches.

  • Everything in Solar Growth
  • New pages across multiple towns and every service, rolling out every week
  • Dedicated location clusters: a page set per town you serve
  • Competitor tracking across your areas
  • A quarterly strategy call with us

Need the website first? Solar website plans start at £29 a month. Other industries? See local SEO for garages and local SEO for home services and trades, or the main local SEO page.

Your part is one sentence: you fit the roofs, we fill the survey calendar. The audit comes back within days and is yours to keep either way, the first pages go live within weeks of starting, and nothing is published until you approve the written plan.

N°04 · Is this you

For installers building demand they own

An installation is worth thousands, and the homeowner choosing you has usually researched for weeks. Every enquiry you win outright, instead of renting, keeps its full value inside the business.

  • Portal lead costs are eating the margin on every install
  • Homeowners compare three quotes, and you pay to be one of them
  • Grant windows bring surges you cannot capture organically
  • One installation is worth thousands, so one job covers months
  • You would rather own the enquiry than rent it

Solar installer SEO questions

What happens if grant rules change?

The site keeps working. Grant demand is one wave among several: homeowners also research running costs, batteries, EV charging and independence from the grid, whatever the schemes are doing. Your pages cover the whole decision, so when the rules shift, the traffic moves between your pages instead of disappearing.

Can you stop us relying on the portals?

We build the owned demand: rankings, listing and reviews that bring enquiries to you alone. Portals can stay as one channel if they pay their way, but they stop being the only one, and you stop bidding against rivals for the same sold-twice lead. No promises on timing, ever.

Do you only work with UK installers?

No. We work with installers anywhere, including Ireland's SEAI schemes and the US market. Our office is in the UK and our prices are in GBP, and that is the whole of the geography: everything runs remotely, wherever you install.

How long before we see results?

Listing and citation fixes often show movement within weeks. Google usually responds to the ongoing work in three to six months, longer where several well-established installers already dominate an area. The free audit tells you which kind of market yours is.

Do we need to write the content?

No. We draft it, from your installations, your photos and your answers to a short set of questions, and you review everything before it publishes. It reads like your best surveyor explaining the job, because that is who we interview for it.

What do we need to provide?

Manager access to your Google Business Profile, a login to your website if we are publishing there, and photographs or details of the installations you are proudest of.

Start with the free audit

Tell us about your company and the areas you install in. We send you the findings, and you keep them either way.

We reply within one working day.

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