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Home care SEO · From £599 a month · Free audit

Home care SEO that keeps the rota full

The search usually happens the night before a discharge, and it is made by the worried son or daughter. They check the regulator rating, the reviews, then they call. We do the work that makes your agency the one they call. From £599 a month.

  • 190+ websites built
  • Fixed price in writing
  • You approve before launch
Illustration of a Google local result

N°01 · The problem

Why generic SEO fails home care agencies

Care searches happen in crisis, get checked harder than any other purchase, and are worth thousands a month. Generic approaches fail on all three.

  1. The search happens in a hospital corridor

    Home care near me. Domiciliary care. Live-in care for Mum. The searcher is so often the worried son or daughter, reading on a phone the night before a discharge. They check the regulator rating first, then reviews, then they call whoever made calling easy. That call decides the year.

    What we do instead

  2. Unfilled hours are unfilled revenue

    Care is occupancy: every funded hour a carer does not cover is revenue gone, and every family that called a competitor is a package that never appears on the rota. Agencies rarely feel a marketing problem; they feel the gaps in the rota, which is the same thing.

    What we do instead

  3. Families shortlist on proof, not promises

    A family handing over the care of a parent looks for your regulator registration, your ratings, your safeguarding, the faces of your carers. Template sites bury exactly those things, and the family simply calls the agency that shows them.

    What we do instead

N°02 · What we build

The pages that win the family's first call

Every package runs the Local Lead Engine: get found, get chosen, get called, get booked. For a care agency, the first call is the whole game, and the pages exist to win it.

  • Care service pages

    Domiciliary care, live-in care, respite, dementia support: a page per service, answering the questions families actually ask.

  • Trust and regulator pages

    Your regulator registration and ratings, safeguarding and your team, placed where anxious families look for them.

  • Reviews and reputation

    Reviews from families and clients, gathered with consent and answered professionally: the second thing they check.

  • Area pages

    One honest page per town and patch you serve, never a hundred thin copies.

N°03 · Packages

Local SEO packages for home care agencies

Three fixed monthly prices, from a steady enquiry flow to being the first call in your area. The free audit tells you which one your market needs.

Care Start

£599

per month

For agencies building a steady, compliant flow of care enquiries.

  • Google Business Profile set up and optimised
  • Citations on the core directories, plus cleanup
  • A new care or area page every month, starting with your main town
  • A review process handled with care and consent
  • Monthly report of every task, in plain English

Most popular

Care Growth

£1,199

per month

For agencies where occupancy decides the year, competing on trust.

  • Everything in Care Start
  • New care and area pages added every month, covering your town and your full service list over time
  • On-page conversion work on your enquiry paths
  • Citations across care-sector and local directories
  • Review growth from families and clients, handled properly
  • Tracking of the agencies you compete with

Care Authority

from £1,999

per month

For established providers who want to be the first call in their area.

  • Everything in Care Growth
  • New pages across multiple towns and every service, rolling out every week
  • Dedicated location clusters: a page set per office or town
  • Deeper trust content: team, standards, safeguarding
  • A quarterly strategy call with us

Need the website too? Home care websites start at £497. Not a care agency? See local SEO for clinics and local SEO for vet practices, or the main local SEO page.

Your part stays small: you deliver the care, we handle the being-found. The audit comes back within days and is yours to keep either way, the first pages go live within weeks of starting, and nothing is published until you approve the written plan.

N°04 · Is this you

For agencies that win families, not clicks

Every hour of care you deliver had to be won twice: once from a family that trusted you, and again next month. Local search feeds the first win, and trust content keeps winning it while the rota fills.

  • Occupancy is your revenue, and unfilled hours are the problem
  • Families reach you in crisis moments, and the first impression decides
  • One client is worth £1,000 to £3,000 a month, recurring
  • You want enquiries that become long-term care packages, not one-offs
  • Your content must stand up to a regulator and a worried family alike

Home care SEO questions

Is home care SEO different from other local SEO?

Yes, in how carefully it must be done. Care is a your-money-or-your-life market: Google demands accuracy, evidence and trust signals it does not ask of a plumber, and families read the same pages with far more at stake. The work is slower, more careful and more heavily reviewed, which is exactly why it costs more than a trade ladder.

Who checks the care content before it publishes?

You do. We draft every page to a standard a regulator would respect: no outcome promises, no pressure, no unverified claims. Nothing goes live without your review, and you stay responsible for your own compliance.

We get most of our work through referrals and funded hours. Why search?

Referrals are the backbone of home care, and they keep flowing. But families increasingly check you online before acting on a referral, and private-pay families often start on search. It does not replace your referrals and funded partnerships; it stops them leaking to whoever looks more trustworthy online.

Do you only work with UK agencies?

No. We work with agencies anywhere. Our office is in the UK and our prices are in GBP, and that is the whole of the geography: the audit, the plan and the monthly reports run remotely, wherever you operate.

How long before we see results?

Profile and citation fixes often show movement within weeks. Google usually responds to the ongoing work in three to six months, longer in competitive county markets. The free audit tells you which kind of market yours is.

What do we need to provide?

Manager access to your Google Business Profile, a login to your website if we are publishing there, and someone who can answer questions about your services properly when we draft the pages.

Start with the free audit

Tell us about your agency and the areas you want more clients in. We send you the findings, and you keep them either way.

We reply within one working day.

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