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BrainyWebs

Builder SEO · From £299 a month · Free audit

Win the extension and loft conversion searches

The family with drawings on the kitchen table searches once, shortlists three builders, and calls them. Either your site is one of the three or you never hear about the job. From £299 a month.

  • 190+ websites built
  • Fixed price in writing
  • You approve before launch
Illustration of a Google local result

N°01 · The problem

Why generic SEO fails for builders

Building work is quote-heavy, trust-driven and project-shaped. Generic approaches miss all three.

  1. The trust search decides the shortlist

    A family with drawings on the kitchen table searches for a builder, reads the first three sites, and calls the ones they can check. Every builder in that search gets asked to quote; the ones who are not in it never know the job existed.

    What we do insteadBe one of the three sites the trust search finds.

  2. Nobody searches for a builder, they search the job

    House extension. Loft conversion. Garage conversion. Renovation. The searcher types the project, and a single homepage cannot match any of them. Whoever has the extension page in that town gets the site visit.

    What we do insteadA page per project, per town, in the words buyers use.

  3. Word of mouth has a delivery problem

    Referrals arrive one at a time and stop the moment a job finishes quietly. The pipeline of the last job is not a plan. Builders who also get found directly stop living project to project.

    What we do insteadA steady second channel of enquiries you can plan around.

N°02 · What we build

The pages that get you asked to quote

Every package runs the Local Lead Engine: get found, get chosen, get called, get booked. For a builder, that means being checkable before anyone picks up the phone.

  • Project pages

    Extensions, loft conversions, renovations, new builds: a page per project, with drawings, stages and quotes explained.

  • Project proof

    Staged photos of real jobs, so a nervous buyer can see how you work before they trust you with theirs.

  • Reviews and trust

    Reviews from clients who name the project, gathered and answered properly, where the trust search looks.

  • Location pages

    One honest page per town you build in, never a hundred thin copies.

N°03 · Packages

Local SEO packages for builders

Three fixed monthly prices, from your first steady town to the whole area. The free audit tells you which one your market needs.

Builder Start

£299

per month

For builders whose word of mouth has stopped keeping up.

  • Google Business Profile set up and optimised
  • Citations on the core directories, plus cleanup
  • A new service or area page every month, starting with your main town
  • A review process that fits long projects
  • Monthly report of every task, in plain English

Most popular

Builder Growth

£499

per month

For builders who want to be asked to quote more often.

  • Everything in Builder Start
  • New service and area pages added every month, covering your town and your full service list over time
  • On-page conversion work on your quote paths
  • Citations across construction and local directories
  • Review growth from the projects you are proudest of
  • Tracking of the builders you compete with

Builder Authority

from £1,499

per month

For established firms that want every town in the area asking for them.

  • Everything in Builder Growth
  • New pages across multiple towns and every service, rolling out every week
  • Dedicated location clusters: a page set per town you work
  • Competitor tracking across your areas
  • A quarterly strategy call with us

Need the website first? Builder website plans start at £29 a month. Other trades? See local SEO for plasterers and local SEO for electricians, or the full trades umbrella.

Your part is one sentence: you build, and the quote requests come to you. The audit comes back within days and is yours to keep either way, the first pages go live within weeks of starting, and nothing is published until you approve the written plan.

N°04 · Is this you

For builders who want the shortlist, not the scramble

One extension pays for years of this work. The only question is whether the trust search finds you or the firm down the road, and that is exactly the question this work answers.

  • Enquiries arrive one at a time and stop when a job goes quiet
  • Buyers shortlist builders online before anyone gets a phone call
  • You want to be asked to quote more often, not chased for pennies
  • You build in specific towns and want more of each
  • Your best projects are the ones nobody can find

Builder SEO questions

How does this win more extension work?

By matching the searches that end in a site visit. When someone searches for an extension or a builder in your town, your project pages, your profile and your reviews decide whether you make the shortlist. The work puts you on it, month after month.

Can it help with the trust problem?

It is the answer to it. Staged project photos, reviews that name the project, and pages that explain drawings, timelines and how the quote is built: exactly what a nervous buyer looks for when they are checking you out. Nothing we publish is a claim about you; it is your work, shown properly.

Do you only work with UK builders?

No. We work with builders anywhere. Our office is in the UK and our prices are in GBP, and that is the whole of the geography: the audit, the plan and the monthly work run remotely, wherever you build.

How long before we see results?

Profile and citation fixes often show movement within weeks. Google usually responds to the ongoing work in three to six months, longer in areas with several established firms. The free audit tells you which kind of market yours is.

What do we need to provide?

Manager access to your Google Business Profile, a login to your website if we are publishing there, and photos of your best projects, ideally in stages from drawings to handover.

Start with the free audit

Tell us what you build and the towns you build in. We send you the findings, and you keep them either way.

We reply within one working day.

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