Roofing
Trade SEO · From £299 a month · Free audit
Local SEO for home services businesses
Roof leak repair. Emergency plumber. Boiler not firing. Your customer types the job, scrolls once and calls the first trade that looks right. The rankings decide who that is. From £299 a month.
- 190+ websites built
- Fixed price in writing
- You approve before launch
N°01 · The proof
Trade sites we build and rank
Our clients' trade sites rank across the UK, from Birmingham to Newcastle. This is the same work your plan runs, on sites built to convert the scroll into a call.
Plastering
Trainor Plastering
Plumbing
FloStar Plumbing & Heating
More trade sites, from roofing to property care, are in the full portfolio. No site yet, or one that loses the visitors it gets? Home service websites start at £29 a month.
N°02 · The problem
Why generic SEO fails home service trades
Trade demand is urgent, job-shaped and being resold by the directories. Generic approaches miss all three.
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The directories sell your job three times
Roof leak, blocked drain, boiler not firing: the lead you paid for was sold to two other trades before you rang, and the customer picks whoever quotes first and cheapest. Every job routed through a middleman is a customer who never learns your name.
What we do insteadRankings you own, ringing a phone nobody can bill you for.
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Customers search the job, not the trade
Nobody types roofer. They type roof leak repair. Nobody types plumber. They type emergency plumber, or leak detection, or boiler repair. A single services page cannot match any of those searches; whoever has the page for the job gets the call.
What we do insteadA page per job, in the exact words callers type.
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The homeowner decides in one scroll
The homeowner with water coming in compares three results on a phone, in a hurry, and calls the trade that looks like it has done the job before. Reviews, photos and a tappable number decide it, long before price comes up.
What we do insteadA profile, review flow and pages that win the one-scroll comparison.
N°03 · What we build
The pages that get the call
Every package runs the Local Lead Engine: get found, get chosen, get called, get booked. For a trade, that starts with being the result the caller taps on the job they typed.
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Job pages
Roof leak repair, leak detection, boiler repair, blocked drain: a page per job, in the words callers type.
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Area pages
One honest page per town and estate you cover, so the local search finds you, not the directory.
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Reviews and proof
A simple ask after every finished job, and photos of the work, so the one-scroll comparison ends with you.
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Your listing, kept sharp
The Google Business Profile with the right services, areas and photos, because half the calls come straight from the map.
N°04 · Packages
Local SEO packages for home services
Three fixed monthly prices, from your first steady town to being the name in your area. The free audit tells you which one your market needs.
Trade Start
£299
per month
For the trade that wants the phone ringing in its home town without paying per lead.
- Google Business Profile set up and optimised
- Citations on the core directories, plus cleanup
- A new service or area page every month, starting with your main town
- Ranking and call tracking from your profile
- Monthly report of every task, in plain English
Most popular
Trade Growth
£499
per month
For trades with several services, or a van or two on the road.
- Everything in Trade Start
- New service and area pages added every month, covering your town and your full service list over time
- A review engine: a simple ask after every finished job
- On-page conversion fixes on the pages that get the traffic
- Citations across trade and local directories
Trade Authority
from £1,499
per month
For established firms that want to be the name in their area.
- Everything in Trade Growth
- New pages across multiple towns and every service, rolling out every week
- Dedicated location clusters: a page set for each town you work
- Competitor tracking across your areas
- A quarterly strategy call with us
Not a general trade? See the dedicated pages for plasterers, plumbers and heating, electricians, builders, garages, solar installers and pest control, or start with the main local SEO page.
Your part is one sentence: you do the jobs, we fill the diary. The audit comes back within days and is yours to keep either way, the first pages go live within weeks of starting, and nothing is published until you approve the written plan.
N°05 · What our clients say
Fantastic web design. We are absolutely blown away with the results. All complete in 2 days, outstanding.
Kevin Stockley, K. Stockley & Sons Roofing, Southport, via Facebook -
Designed a website from scratch for me because my old website was dated. Did an amazing job for me, and really reasonably priced. Excellent service, fully recommended.
Christopher Holmes, Storm Secure Roofing, via Facebook
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Highly recommend BrainyWebs, top work & reassurance.
Codey Downey, CD Roofing Ltd
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Highly recommend, set my website up, done a excellent job.
Kane Webbs, Webb’s Property Maintenance
Local SEO for home services questions
How is this different from the SEO my website came with?
Most trade websites come with the basics: page titles, a sitemap, local business schema. That makes you readable, not findable. This is the monthly push after that: the job pages, the listing, the reviews and the citations, worked until you are the result the caller taps.
How quickly do the pages build up?
Every package adds pages on a rising rhythm. Start adds a new job or area page every month in your main town, Growth fills out your town and your full service list over time, and Authority rolls new pages out across multiple towns every week. The exact plan is written after the audit, and every page stays on your website whatever happens.
What is a review engine?
A simple system for asking every happy customer for a Google review: when to ask, how to ask, and what to do with the reply. The homeowner in a hurry reads reviews before they call, and most trades never ask.
Do you work with my trade?
Roofers, plumbers, plasterers, electricians, builders, heating engineers, landscapers and most other home services, and there are dedicated packages for several of them, linked below. If your customers find you by searching, this works.
How long before I see movement?
Listing and citation fixes often show movement within weeks. Google usually responds to the ongoing work in three to six months, longer in competitive city markets. The free audit tells you which kind of market yours is.
What happens if I stop?
The pages live on your website and stay yours. The Google Business Profile was always yours. The directory listings are in your business name. You stop the monthly work, you keep what it built.
Do you only work with UK trades?
No. We work with trades anywhere. Our office is in the UK and our prices are in GBP, and that is the whole of the geography: the audit, the plan and the monthly work run remotely, wherever you work.
Start with the free audit
Tell us your trade, the jobs you want more of and the areas you cover. We send you the findings, and you keep them either way.
- [email protected]
- +44 7345 180709
We reply within one working day.