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Law firm SEO · From £599 a month · Free audit

Law firm SEO that wins the instructions

The client shortlists firms online before anyone picks up the phone, the referrals arrive slower every year, and your competitors are already buying the town. We do the work that puts your practice areas in front of them, from £599 a month.

  • 190+ websites built
  • Fixed price in writing
  • You approve before launch
Illustration of a Google local result

N°01 · The problem

Why generic SEO fails law firms

Legal search is trust-decided, practice-area-shaped and increasingly paid for by your competitors. Generic approaches miss all three.

  1. Referral dependence is fading, quietly

    Conveyancing, family, private client: the work used to arrive via other professionals and word of mouth. It still does, less every year. The client now shortlists online first, and the comparison sites and directory ratings sit exactly where your expertise should be.

    What we do instead

  2. Your competitors are buying your town

    While the referral pool shrinks, other firms are buying the town's Google Ads and holding the organic results with proper practice-area content. Every month that goes unpaid, the shortlist hardens around whoever is already there.

    What we do instead

  3. One thin page per practice area cannot carry it

    A single family law page cannot answer finance, children and domestic abuse searches; a single conveyancing page cannot rank for remortgages and new builds. Instructions go to the firm whose content answered the question, one practice area at a time.

    What we do instead

N°02 · The standard

Written to a standard your regulator would respect

Google calls legal content YMYL, your money or your life, and holds it to a higher bar: who wrote it, what it claims, whether it can be trusted. Our legal work is written to clear that bar, and your fee earners review every page before it publishes.

  • No promises about case outcomes, ever
  • Accurate, plain-English legal information, reviewed by your firm before it publishes
  • Author and firm credentials on the pages that need them
  • Statute and source references where they earn trust

N°03 · Packages

Local SEO packages for law firms

Three fixed monthly prices, from a first credible local presence to leading your market. The free audit tells you which one your market needs.

Practice Start

£599

per month

For single-office firms and new practices building their first steady enquiry flow.

  • Google Business Profile set up and kept accurate
  • Citations on the core legal and local directories
  • A new practice-area or location page every month, starting with your main town
  • A review process that respects your regulator's guidance
  • Monthly report of every task, in plain English

Most popular

Practice Growth

£1,199

per month

For firms with several practice areas competing in a crowded town or city.

  • Everything in Practice Start
  • New practice-area and location pages added every month, covering your town and your full practice range over time
  • On-page conversion work on your enquiry paths
  • Content that answers before it sells, with no outcome promises
  • Citations across legal, national and local directories
  • Tracking of the firms you compete with

Practice Authority

from £2,999

per month

For established firms where one instruction pays for the whole year's fee.

  • Everything in Practice Growth
  • New pages across multiple towns and every practice area, rolling out every week
  • E-E-A-T signals: author profiles, credentials and sources
  • Dedicated location clusters for every office
  • Link earning from relevant legal and local sources, never bought
  • A quarterly strategy call with us

Site not earning its keep? Law firm websites start at £497. Not a law firm? See local SEO for clinics and local SEO for accountants, or the main local SEO page.

Your part stays small: your fee earners review the pages, we do everything else. The audit comes back within days and is yours to keep either way, the first pages go live within weeks of starting, and nothing is published until you approve the written plan.

N°04 · Is this you

For firms whose clients are worth the fight

It is for firms whose clients are worth the wait and the work: where one instruction pays for months of ranking, and the wrong enquiries cost more fee-earner time than no enquiries at all.

  • New client enquiries matter more than website traffic, and you know the difference
  • Referrals still come, but slower, and the shortlist is made online
  • Your practice areas deserve better than one thin page each
  • You want content you would be happy for your regulator to read
  • One good instruction pays for months of the work

N°05 · What our clients say

Designed a website from scratch for me because my old website was dated. Did an amazing job for me, and really reasonably priced. Excellent service, fully recommended.

Christopher Holmes, Storm Secure Roofing, via Facebook Christopher Holmes, Storm Secure Roofing, via Facebook
  • Highly recommend BrainyWebs, top work & reassurance.

    Codey Downey, CD Roofing Ltd

    Codey Downey, CD Roofing Ltd

  • Highly recommend, set my website up, done a excellent job.

    Kane Webbs, Webb’s Property Maintenance

    Kane Webbs, Webb’s Property Maintenance

Law firm SEO questions

Why does local SEO for law firms cost more than for other businesses?

Because prices follow what a client is worth, and legal sits in the top group. A trade's customer is usually worth one job; a profession's client comes back; a law firm's client can be worth thousands, the market attracts specialist competitors, and Google holds legal pages to a higher bar. That is why legal tops the three price groups.

How do you handle regulator and compliance expectations in the content?

No outcome promises, no pressure tactics, no unverified claims. Everything is written plainly and accurately, your firm reviews practice-area pages before they publish, and we write to the standards your regulator expects, whoever that is. You stay responsible for your content; we make sure it is written to a standard you can defend.

What counts as a practice-area page?

One page per case type, structured the way clients search: conveyancing, remortgages, divorce, children arrangements, wills and probate, private client work. Each answers the client's real questions, shows your experience and invites the enquiry. It is how a firm ranks for hundreds of searches instead of a handful.

We already rank for our firm name. Is that not enough?

Ranking for your own name catches clients who were coming anyway. The instructions that grow a firm come from people searching for their problem, solicitors near me included, who have never heard of you. That is the work.

How do reviews work for a law firm?

Carefully. We build a steady, genuine review process and help you reply professionally, because the comparison-site generation checks ratings before it calls. We never fabricate, buy or pressure. Reviews are both a ranking signal and a trust signal, and both are earned.

Do you only work with UK firms?

No. We work with law firms anywhere. Our office is in the UK and our prices are in GBP, and that is the whole of the geography: the audit, the plan and the monthly work run remotely, wherever you practise.

How long before we see results?

Legal markets are competitive, so honest expectations matter: three to six months for early movement, and longer in a crowded city. The free audit tells you where you stand before you spend anything.

Start with the free audit

Tell us about your firm and your main practice areas. We send you the findings, and you keep them either way.

We reply within one working day.

Fantastic web design. We are absolutely blown away with the results. All complete in 2 days, outstanding.

Kevin Stockley, K. Stockley & Sons Roofing, Southport, via Facebook

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